Materialistic social consumption amidst COVID-19 pandemic: Terror management theory in the Malaysia context

Authors

Seong-Yuen Toh
Sunway University
Siew-Wai Yuan
Veritas University College

Synopsis

This study investigates the relationship between materialism and social consumption motivation in the context of Covid-19 based on terror management theory. The findings contradict the theory offering possible boundary conditions to the theory suggesting that the theory which is based heavily on the Western concept of individualism may not be applicable to the Asian context, like in Malaysia.

Advances in Global Services and Retail Management: Volume 2

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Volume

Advances in Global Services and Retail Management: Volume 2

Published

January 1, 2021

Series

Advances in Global Services and Retail Management

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Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Toh, S.-Y., & Yuan, S.-W. (2021). Materialistic social consumption amidst COVID-19 pandemic: Terror management theory in the Malaysia context. In M. Yazeed, I. D. Bernardo, I. Sapaloglu, M. H. Atasoy, M. A. Ali, M. M. Sher, S.-Y. Toh, F. Santarsiero, Y. Mu, B. Parlak, K. Arun, M. L. Nasrin, A. S. Cetinkaya, E. Toros, A. S. Cetinkaya, P. S. Chan, I. Akkoc, F. Muna, V. C. Verma, … S. Benanti (Eds.), Advances in Global Services and Retail Management: Volume 2. SPB University Press. https://books.domainpress.org/index.php/spbup/catalog/book/30/chapter/127