Strategic consciousness and business performance relationship of open innovation strategies in food and beverage businesses

The purpose of this study is to examine the effect of open innovation strategy on the performance of businesses within the framework of the strategic consciousness instrument of the relationship. Innovation has been researched in many ways with its performance enhancing effect for all businesses and the relationships between innovation and business performance have been proved. The open innovation paradigm focuses on the scope of collaboration with different stakeholders. There is less research on the relationship between open innovation and business performance in hotel businesses. For this purpose, the top managers of food and beverage businesses operating in Istanbul have been chosen as the universe. Data were collected from 405 administrators who responded to the surveys. The data collected through open innovation, strategic consciousness and business performance scales were analysed by SPSS, AMOS and Process macro programs and the results were reported. According to the results of the research, the relationship between open innovation and business performance, between open innovation and strategic consciousness, and between strategic consciousness and business performance was determined. As a result of the test conducted with the SPSS process plugin regarding the mediating effect of strategic consciousness, the mediation effect was determined. Research results are limited by the use of cross-sectional data and dependence of the participants on their perceptions and experiences. Therefore, future research should be based on more comprehensive quantitative measurement techniques and more longitudinal design. To date, the relationship of open innovation performance has not been thoroughly investigated in many studies. In this study, the mediating effect of strategic consciousness in the relationship between open innovation and business performance in food and beverage businesses was examined and contributed to the literature gap in this field.