Vargas-Hernandez, Jose G., and Omar C. Vargas-Gonzalez. “Market Expansion and Business Growth from the Perspective of Resources and Capabilities: The Case of a Micro-Enterprise”. Advances in Global Services and Retail Management: Volume 2, edited by Muhammed Yazeed et al., SPB University Press, 2021, https://books.domainpress.org/index.php/spbup/catalog/book/30/chapter/148.