Ozkan, P. and Kocakoc, I.D. (2021) “A customer segmentation model proposal for retailers: RFM-V”, in Yazeed, M. et al. (eds.) Advances in Global Services and Retail Management: Volume 2. SPB University Press (Advances in Global Services and Retail Management). Available at: https://books.domainpress.org/index.php/spbup/catalog/book/30/chapter/180 (Accessed: 29 October 2026).