Adamu AA, Yazeed M, Dantsoho MA, Abdulkadir J, Gemu AA. Effect of social media marketing on online retail performance of Konga Nigeria LTD. In: Yazeed M, Bernardo ID, Sapaloglu I, et al., eds. Advances in Global Services and Retail Management: Volume 2. Advances in Global Services and Retail Management. SPB University Press; 2021. Accessed October 30, 2026. https://books.domainpress.org/index.php/spbup/catalog/book/30/chapter/176