Polat I, Atalik O. The evaluation of S-D orientation on service innovation and performance of airline. In: Yazeed M, Bernardo ID, Sapaloglu I, et al., eds. Advances in Global Services and Retail Management: Volume 2. Advances in Global Services and Retail Management. SPB University Press; 2021. Accessed October 29, 2026. https://books.domainpress.org/index.php/spbup/catalog/book/30/chapter/137